PLATFORMS & ECOSYSTEMS

Salesforce.
Connected to your growth system.

Bring Salesforce into a connected approach to experience, marketing technology and customer data. Start with your business needs, then define the platform work.

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THE RIGHT TOOLS. CONNECTED WITH PURPOSE.

THE BIGGER PICTURE

Salesforce

CRM & customer engagement

Explore the required architecture, integrations, workflows and data foundations with our team. Scope is shaped around your existing ecosystem and the experience you need to deliver.

Discuss your platform needs

Platform names and logos identify technologies in our ecosystem. They do not imply a certification or partnership status.

SHAPE THE ENGAGEMENT

Make the customer record useful to the people doing the work.

For a Salesforce engagement, start by tracing how a customer moves between marketing, sales and service. The useful brief defines who owns the record, what makes it actionable and how the next team receives the right context.

01

Clarify the handoff

Map enquiry intake, qualification, ownership and follow-up. Agree the information a team needs before moving a record to the next stage, and identify where manual re-entry or unclear responsibility interrupts the journey.

02

Connect the surrounding ecosystem

Identify the website, marketing and reporting connections that matter to the first use case. Document the system of record, field definitions and exception handling before deciding how to implement each connection.

03

Plan for everyday operation

Include user acceptance, team enablement and ongoing ownership in the delivery scope. A useful CRM workflow needs people who understand what to update, what to review and how to resolve an incomplete record.

MarTech Consulting & Enablement

Related thinking for your next decision

BUILD THE FOUNDATION. ADD THE INTELLIGENCE.

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your business forward.

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