1. INTRODUCTION

InnooRyze (“Company”, “we”, “us”, “our”) is a marketing technology, customer experience, and data consulting firm currently registered in India and serving clients globally.

We are committed to protecting personal data and maintaining transparency in how information is collected, used, stored, and safeguarded.

This Privacy Policy applies to individuals who:

  • Visit our website
  • Submit forms or enquiries
  • Complete the InnooRyze Marketing Maturity Assessment (IMMA)
  • Engage with our services
  • Interact with our advertisements

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

2. INFORMATION WE COLLECT

We may collect the following categories of personal data:

2.1 Information You Provide

  • Full name
  • Business email address
  • Phone number
  • Company name
  • Job title or designation
  • Information provided through enquiry forms
  • Responses submitted through the IMMA assessment
  • Any additional information voluntarily provided

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referral source
  • Interaction behavior

This data may be collected through cookies, analytics tools, and tracking technologies. Security services that protect our website forms may also process technical information, as described in Section 6.

2.3 Website Contact Form

When you submit the contact form on our website, we may collect:

  • First name
  • Last name
  • Work email address
  • Company name
  • Role, where provided
  • Country or region
  • The enquiry area you select
  • Your message
  • The date and time of your submission
  • The referring website (referrer), where available
  • Campaign attribution such as UTM parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term), where available

The referrer and campaign attribution describe how you arrived at our website. They are stored with your enquiry so we can understand how visitors reach our enquiry page.

3. IMMA ASSESSMENT & AUTOMATED ANALYSIS

When you complete the InnooRyze Marketing Maturity Assessment (IMMA):

  • Your responses are stored against your submitted email address.
  • Automated scoring mechanisms may generate a maturity score and strategic recommendations.
  • AI-driven or rule-based analytical processes may be used to produce advisory outputs.

Important:

  • These results are informational and advisory in nature.
  • No solely automated decision-making with legal or similarly significant effects occurs.
  • Users remain responsible for business decisions based on such outputs.
  • We recommend human validation before implementing strategic recommendations.

3.1 Information Collected by IMMA

To run the assessment and prepare your results, IMMA collects:

  • Your first name, email address and business name
  • Your industry, company size and, where you provide it, your country
  • Your business type and the assessment categories you select
  • Your answers and scores, including any challenges you select, optional notes and optional free-text answers
  • The results generated from your answers, including your overall score, maturity level, category-wise results, recommendations and roadmap

3.2 Email Verification

Before the assessment begins, we verify your email address by sending a one-time verification code to it. Verification emails and other transactional emails related to your assessment are sent through Microsoft 365 (Microsoft Graph).

3.3 Where IMMA Records Are Kept

IMMA assessment records are processed and stored on infrastructure controlled by InnooRyze.

3.4 Your Browser During the Assessment

While you complete the assessment, your browser’s session storage keeps your progress so that it is not lost if the page reloads. This can include the details you entered, the categories you selected, your answers, your results and where you are in the assessment. Session storage is cleared when you close the browser tab or start a new assessment. IMMA also uses local storage to remember your light or dark display preference.

3.5 Booking a Consultation

After you receive your results, you can choose to book a consultation with us. This opens our Zoho Bookings page, where you enter your booking details directly. IMMA does not automatically send your assessment answers or results to Zoho Bookings.

5. HOW WE USE YOUR INFORMATION

We may use collected information to:

  • Deliver IMMA assessment results
  • Verify the email address used for an IMMA assessment
  • Respond to enquiries
  • Manage business communications and route enquiries internally
  • Protect our website forms from spam and automated abuse
  • Understand how visitors reached our enquiry page, using referrer and campaign attribution where available
  • Provide consulting services
  • Improve website functionality and performance
  • Analyze marketing and advertising effectiveness
  • Measure campaign performance
  • Maintain internal records
  • Send marketing communications (where consent has been provided)

We do not sell personal data.

6. THIRD-PARTY SERVICE PROVIDERS

We may use trusted third-party service providers to operate our business, including:

  • Google Analytics (consent-based website measurement, loaded only after you accept analytics cookies)
  • Google Workspace, including Google Sheets (storage of website enquiry records)
  • Google Apps Script (processing of website enquiry submissions)
  • Cloudflare Turnstile (protection of our website forms against spam and automated abuse)
  • Microsoft 365, including Microsoft Graph (transactional emails: an internal notification of each website enquiry and an acknowledgement to the person who submitted the form, and IMMA email verification codes and assessment-related emails)
  • Zoho CRM (customer relationship management)
  • Zoho Bookings (scheduling consultations that you choose to book with us)
  • Website hosting providers (global infrastructure)
  • Advertising platforms and tracking technologies (if enabled)

Enquiries submitted through our website contact form are currently recorded in Google Sheets through Google Apps Script, and the related emails are sent through Microsoft 365. Website contact form enquiries are not currently sent to Supabase, Zoho CRM or LeadRyze CRM.

IMMA assessment records are processed and stored on infrastructure controlled by InnooRyze. IMMA assessment answers and results are not automatically sent to Zoho CRM or Zoho Bookings.

Cloudflare Turnstile may process technical and browser information, such as IP address, browser and device characteristics and interaction signals, as required to distinguish genuine visitors from automated traffic.

These providers may process data on our behalf and may operate in jurisdictions outside your country of residence.

We require such providers to implement reasonable security measures.

7. INTERNATIONAL DATA TRANSFERS

Given our global operations and use of international service providers, personal data may be transferred to and processed in countries outside your country of residence.

Where required, we implement appropriate safeguards to protect such transfers in accordance with applicable laws.

8. DATA RETENTION

We retain personal data only for as long as necessary to fulfill legitimate business purposes, including:

  • Enquiry and business communication data, including website contact form submissions and related emails: retained only for as long as reasonably necessary to respond to the enquiry, manage any resulting business relationship, maintain appropriate business records, and meet applicable legal, security or compliance requirements. It may be deleted or anonymised when it is no longer reasonably required for those purposes.
  • IMMA assessment data: retained until business purpose concludes or deletion is requested
  • Marketing data: retained until consent is withdrawn

Retention periods may be extended where required by law or legitimate business needs.

9. YOUR RIGHTS

Depending on your jurisdiction, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of personal data
  • Withdraw previously given consent
  • Object to processing
  • Request restriction of processing

Requests may be submitted to:

enquiry@innooryze.com

We will respond within a reasonable timeframe consistent with applicable law.

10. MARKETING COMMUNICATIONS

If you opt in to receive marketing communications, we may send:

  • Industry insights
  • Service updates
  • Strategic content
  • Event or webinar invitations

You may unsubscribe at any time by:

  • Clicking the unsubscribe link in communications
  • Contacting us directly

We do not send unsolicited marketing communications.

11. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Enable essential website functionality
  • Analyze website traffic
  • Measure marketing performance
  • Improve user experience

Non-essential cookies (including analytics and marketing cookies) are activated only after user consent where required by law.

Google Analytics is loaded, and its cookies are set, only after you consent to analytics. Until then, analytics and advertising storage are set to denied by default.

Our website also uses your browser’s storage:

  • Local storage: records your cookie consent preference so that we can respect it on later visits.
  • Session storage: may temporarily hold first-party attribution information, such as the referring website and UTM campaign values of the page you arrived on, so that it can be included with an enquiry you submit during the same browsing session. Session storage is cleared when you close the browser tab.
  • The IMMA assessment also uses session storage and local storage, as described in Section 3.

Users may manage cookie preferences via the cookie consent tool available on our website.

12. SECURITY MEASURES

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal data from unauthorized access, disclosure, alteration, or destruction.

However, no internet-based system is completely secure, and we cannot guarantee absolute security.

13. LIMITATION OF SCOPE

This Privacy Policy applies solely to information collected via our website and digital properties.

We are not responsible for the privacy practices of third-party websites linked from our platform.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically.

Any changes will be reflected by updating the “Last Updated” date at the top of this page.

Continued use of our website after changes constitutes acceptance of the updated Policy.

15. CONTACT INFORMATION

InnooRyze (INNOVATION MULTIVERSE TECHNOLOGY PRIVATE LIMITED)
11/1, 1st Floor Krishnarayapuram Thoatta Saalaigal,
Chettipalayam,
Coimbatore South,
Coimbatore-641201,
Tamil Nadu,
India

Email: enquiry@innooryze.com