IMMA / AVAILABLE
Know where you stand.
Grow from there.
The Intelligent Marketing Maturity Assessment helps you assess your marketing and digital foundations, understand where the gaps are and identify practical priorities for improvement.
Start IMMA
A CLEARER STARTING POINT
Understand the foundation
behind your marketing.
Begin with your business context. Explore the capabilities, systems and experiences that shape your marketing maturity. Use that perspective to focus the next conversation.
Built for decision-makers who want to see where their marketing foundations need attention. Choose a B2B or B2C starting point, then bring strengths and development areas into one view.
THE PRODUCT
What is IMMA?
IMMA, the Intelligent Marketing Maturity Assessment, is a live InnooRyze product that helps businesses assess the maturity of their marketing and digital foundations. It looks at marketing technology, data, customer journeys and team capabilities, shows where gaps exist and points to practical priorities for improvement.
WHO IT IS FOR
Who is IMMA for?
IMMA is built for business and marketing decision-makers who want a clear view of their marketing foundations before they invest in the next platform, campaign or team change. B2B and B2C businesses each have their own starting point, so the assessment begins from how your business works.
HOW IT WORKS
How does the IMMA
assessment work?
A short, structured path takes you from your business context to your results.
- 01
Choose a B2B or B2C starting point
- 02
Share a few details about your business
- 03
Verify your email with a one-time code
- 04
Select the areas you want to assess
- 05
Answer structured questions about current practice
- 06
Receive your results
WHAT YOU RECEIVE
What does an IMMA
assessment provide?
When you complete the assessment, IMMA gives you a structured view of where your marketing stands and what to prioritize next.
- 01
Overall score
- 02
Maturity level
- 03
Category-wise results
- 04
Recommendations
- 05
Roadmap
BUILD THE FOUNDATION. ADD THE INTELLIGENCE.
Ready to Ryze?
Let’s build what moves
your business forward.